Confused About Google's List, Link Dampening, & No. of Links?

I recently received still another 'please help' e-mail from the guy named Ian who runs a venture company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned with the consequence of the variety of problems including indexing and url dampening, and was desperate for help. Unfortunately, he had read some rather misleading articles in the past, so he had a somewhat confused understanding of the facets at play. I chose to publish the details of our discussion, because I suspect he is maybe not alone in his concern and distress.

Ian's email contains several questions. I've shown each independently below, accompanied by my reaction.

Q: When I search for how many backlinks to my site using 'link:www.betheladventure.co.uk', I see only 23 results. It appears that only 23 of our backlinks have survived Google's dampening link filter. Will there be a time delay before they're awarded to some site? '

A: Firstly, I think you could have the dampening link filter somewhat confused. In line with the dampening link filter concept, your links are found and acknowledged by Google, you just don't obtain the full advantage from them until confirmed time frame has passed. To study more, consider checking out: crack20unequal8 on PureVolume.com\u2122. The dampening link filter (if it exists) doesn't end links from appearing in Google's benefits when you search for them. (The only reason your backlinks mightn't appear in a Google search is if Google hasn't yet found the pages containing the links.) Also, do not worry too much about things such as the dampening link filter. In the first place, it is definately not established / accepted fact. Several well-regarded Search Engine Optimisation professionals don't have confidence in it at all. Furthermore, even if it does occur, it only affects those firms together with the budget to generate the large numbers (hundreds or thousands possibly) of links reputedly required to trigger it. If your quantity of backlinks suddenly increases by 2-0, that is not a problem.

And secondly, don't feel every thing Google lets you know. By searching for 'link:www.betheladventure.co.uk', you usually only see a small proportion of real links to your website. Discover more on the affiliated link by clicking what is linklicious. The best way to search for links would be to search for just the URL 'www.bethaladventure.co.uk', then to the page that displays next, select 'Find web-pages that include the definition of 'www.bethaladventure.co.uk' .' If you do it this way, you'll see all of the pages which contain your URL. Typically, the URL is going to be a dynamic link (or at-least it should be, and you should ask them to make it so). When you do this search, you'll observe that your site has about 169 links, not 23.

Q: Another question is approximately listed pages (using site:www.betheladventure.co.uk). I realize it is a record of pages that have been changed. I had 3-2, it went down to 28 and now today it is down to 26. Do they only keep the pages for a month or can there be more towards the pages than I realized?

A: The number of indexed pages is just the number of pages on your own site that Google 'knows about.' Theoretically, the only time age a page is needed is if the page is too young*, i.e. Google lions haven't visited it nevertheless, or Google hasn't updated its list. Why the reported number of indexed pages is reducing, I suspect it is merely a temporary change. The amount of leads to Google's searches differs pretty much constantly.

*Actually, formally speaking, it's been suggested that Google isn't capable of indexing all 11.5 million pages currently thought to be on line (and the 10 million more that are added every single day), and that as it indexes new pages, old pages are forced out of the index. (This is a really rough description of the idea - if it's happening at all, it is apt to be far more difficult than this.) If this is happening, it may explain why the number of indexed pages is reducing. Although I think it's a long shot, a great way to cope with it is to maintain top quality content, to a Google sitemap, to keep generating backlinks, and to keep raising it. To learn more about sitemaps, go to http://www.google.com/webmasters/sitemaps/login. To obtain a free - and very useful - tool for building a site-map, head to http://johannesmueller.com/gs/.

I know there is lots of confusion surrounding these dilemmas, so I hope you've found this exchange beneficial.

Happy indexing!.